Despite the industry’s interest in streaming and on-demand video, linear TV still dominates Americans’ time spent viewing and is on the rise according to the July 2018 report from Nielsen.
The report found that adults spent a total of 5 hours and 57 minutes watching
Advocado helps Media Companies introduce innovation and precision into linear TV advertising by connecting it to advertisers' digital campaigns.
Before Advocado, there was no way to surgically adjust cross-screen campaigns with perfect timing to TV commercials running in real-time with local market precision or national scale.
Advocado makes it possible for you to offer new advertising solutions that connect with consumers during the precise moment when they want to know, go, do, or buy.
With Advocado Activate, Media Companies can offer new cross-screen advertising solutions that deliver increased campaign performance while increasing budget share. You can feel confident integrating a revolutionary technology to complement linear TV.