When 94% of internet users watch TV with a connected device and 92% of all customer interactions happen on the phone, it's critical for advertisers to know which online visitors were driven from their TV and digital ads.
Advertisers must be able to synchronize their broadcast and digital marketing efforts to maximize impact in real time. This connected loop allows you to make real-time adjustments to your search campaigns at the right time - during the TV ad and 90 seconds after. It’s hyper-focused on the zero moment of truth and micro moments.
Built by marketers for marketers, Advocado helps brands both qualify and increase the value of their advertising by transforming linear TV into performance-based media through our AdBot RTB, analytics and call tracking.