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12 Sep 2018

Advocado Launches MicroMoment+, the World’s First Scalable, Real-Time Broadcast to Digital Campaign Activation at the Zero Moment of Truth

MicroMoment+ campaign ROI achieves 98 percent increase in digital click-through rates and 34 percent reduction in monthly AdWords spend

by Andrea Riggs

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Advocado has created a SaaS platform that optimizes in real-time across all media types to improve advertising performance by engaging audiences in the moment(s) after a offline signal (like a broadcast TV ad) interests them and they reflexively turn to a smart device to learn something, do something or discover something.
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