Andrea Riggs

Andrea Riggs

My passion is storytelling and my expertise is technology. I love translating complicated topics into relatable concepts for any audience. I've spent nearly two decades strategizing and executing integrated marketing campaigns that achieve brand awareness, trial and adoption for Fortune 500 companies and start-ups.

Advocado Co-Founders Lead Panel Discussing "Best Practices for Better Customer Acquisition" at LeadsCon Connect to Convert

By Andrea Riggs on Sep 30, 2018 12:17:36 PM in cross channel marketing, omni channel marketing, dynamic call tracking, micro-moment

Increase customer engagement and return on advertising spend (ROAS) by learning best practices for better customer acquisition from a panel of industry leaders representing healthcare, media, research & AdTech.

Advocado Launches MicroMoment+, the World’s First Scalable, Real-Time Broadcast to Digital Campaign Activation at the Zero Moment of Truth

By Andrea Riggs on Sep 12, 2018 1:00:00 AM in News, multi-channel attribution, advocado, micro-moment

MicroMoment+ campaign ROI achieves 98 percent increase in digital click-through rates and 34 percent reduction in monthly AdWords spend

Advocado Unveils TraaqrSMB, the First and Only Fully Automated Click-to-Call, Conversion-Level Tracking Service for Small Businesses

By Andrea Riggs on Sep 4, 2018 7:20:00 AM in News

Traaqr’s call tracking software helps small companies bridge the gap between online clicks and offline conversions – at a fraction of the cost of competitive options

Traaqr Co-Founders to speak on Lead Generation, Small Data, and Cross Channel Attribution At LeadsCon Las Vegas 2018

By Andrea Riggs on Feb 13, 2018 12:00:00 PM in News

SAINT LOUIS, MO; FEBRUARY 13, 2018 Traaqr (pronounced tracker) announced today that co-founders Brian Handrigan & Jeff Linihan have been invited to introduce digital and performance marketers to the powerful world of “Small Data” at the 2018...

Connect with Traaqr at LeadsCon | March 5-7, 2018

By Andrea Riggs on Feb 5, 2018 12:00:00 PM in News

LeadsCon is the World’s Leading Conference and Expo on Acquisition and Conversion Strategies - and Traaqr Co-Founders Brian Handrigan & Jeff Linihan are presenting the session: Small Data: The Key to Call Tracking and Cracking the Code of Offline...

Software startup cracks code for providing online data to offline sellers

By Andrea Riggs on Oct 6, 2017 12:00:00 PM in News

When calling a remodeler or financial planner for the first time, many customers have been greeted with an annoying, “How did you learn about us?”

Traaqr connects your online identity with your real one

By Andrea Riggs on Oct 5, 2017 12:00:00 PM in News

Traaqr, a St. Louis-based company, has just announced the launch of their interesting and clever new service. Essentially the system connects online interactions with real world customer service representatives, ensuring accurate attribution when...

St. Louis-based Traaqr makes public launch at SF TechCrunch Disrupt

By Andrea Riggs on Sep 28, 2017 12:00:00 PM in News

Last week, St. Louis-based startup Traaqr (pronounced tracker) announced the public release of their new product at San Francisco’s TechCrunch Disrupt.

Traaqr’s release marks the first fully-automated platform able to track online to offline call...

Traaqr Launches Publicly at TechCrunch Disrupt with First Fully-automated Online to Offline Call Tracking, Attribution and Ad Optimization Platform

By Andrea Riggs on Sep 19, 2017 12:00:00 PM in News

SAN FRANCISCO, CA – Traaqr (pronounced tracker) announced today the public release of the first fully-automated platform to track online to offline call conversions with the same precision and ease as an e-commerce transaction for businesses of...