04 September 2018
Traaqr’s call tracking software helps small companies bridge the gap between online clicks and offline conversions – at a fraction of the cost of competitive options
Boston – (September 4, 2018) – At the HubSpot INBOUND 2018 conference, Advocado today unveiled TraaqrSMB, the marketing industry’s first and only fully automated click-to-call, conversion-level tracking service for small businesses and their agencies. TraaqrSMB uses an innovative, value-based pricing model and patent-pending technology to help companies with 500,000 monthly web visitors or less tie online ad campaigns to the offline conversions they drive, providing click-level ad attribution. A demo of TraaqrSMB deployed on the HubSpot platform is available here.
Digital channels drive 92 percent of calls to businesses*, and with 70 percent of mobile searches resulting in a call, annual call volume is expected to grow to 162 billion annually by 2019,** making digital-to-offline attribution more important for marketers than ever before. The TraaqrSMB product suite captures every step of a customer’s journey through the sales process, from attributing how they first discovered a product or service, to the eventual result of the call, and everything in between.
“Since implementing Traaqr-based call tracking, Wellex Healthcare has saved over $1 million in Google Ads expenses, and achieved a 5X increase in annual revenue,” said Shannon Shores, CEO of Wellex Healthcare, a TraaqrSMB customer.
“TraaqrSMB helps businesses of all sizes make better marketing decisions through actionable analytics. Companies can see what marketing spend is generating what offline revenue, via visitor-level data and automated ad platform ‘training’ that has previously only been available to the tech giants, and using an innovative, value-based pricing model,” said Brian Handrigan, CEO of Advocado.
Built by marketers for marketers, Advocado empowers advertisers to connect the dots between their broadcast and digital campaigns, even when sales happen over the phone. Advocado provides granular, visitor-level data about which ads are leading to sales for advertisers of all sizes. Through native integrations with leading ad platforms, CRMs and analytics tools, Advocado maximizes this data to optimize ad spend. Advocado was founded in 2018 and is based in St. Louis, MO. For more information, visit myadvocado.com.
* Source: Search Engine Journal
** Source: BIA/Kelsey
Advocado Marketing and PR