Advocado Acquires Kantar BVS, the Ad Verification Arm of Kantar

By Advocado News on Dec 1, 2021 9:23:33 AM

ST. LOUIS, Mo. – Dec. 1, 2021 – Advocado— a data platform, connecting and powering cross-screen advertising— announced today that it has acquired Kantar’s BVS solution, the ad verification business of the world’s leading data-driven analytics...

Advocado Acquires VEIL Digital Audio Watermarking Technology to Strengthen Attribution and Verification Across Radio, Broadcast, Streaming and Gaming

By Advocado News on Nov 24, 2021 10:55:34 AM in News

ST. LOUIS, Mo., Nov. 23, 2021Advocado, a data platform connecting and powering cross-screen advertising, today announced it has acquired the VEIL watermarking technology and 46 other patents from VEIL Interactive Technologies, an affiliate of...

Advocado Commits to Accelerating Growth in Downtown St. Louis Headquarters

By Advocado News on Jun 2, 2021 9:00:00 AM

Advocado Co-Founders Lead Panel Discussing "Best Practices for Better Customer Acquisition" at LeadsCon Connect to Convert

By Andrea Riggs on Sep 30, 2018 12:17:36 PM in cross channel marketing, omni channel marketing, dynamic call tracking, micro-moment

Increase customer engagement and return on advertising spend (ROAS) by learning best practices for better customer acquisition from a panel of industry leaders representing healthcare, media, research & AdTech.

Advocado Launches MicroMoment+, the World’s First Scalable, Real-Time Broadcast to Digital Campaign Activation at the Zero Moment of Truth

By Andrea Riggs on Sep 12, 2018 1:00:00 AM in News, multi-channel attribution, advocado, micro-moment

MicroMoment+ campaign ROI achieves 98 percent increase in digital click-through rates and 34 percent reduction in monthly AdWords spend

Advocado Unveils TraaqrSMB, the First and Only Fully Automated Click-to-Call, Conversion-Level Tracking Service for Small Businesses

By Andrea Riggs on Sep 4, 2018 7:20:00 AM in News

Traaqr’s call tracking software helps small companies bridge the gap between online clicks and offline conversions – at a fraction of the cost of competitive options

Traaqr Co-Founders to speak on Lead Generation, Small Data, and Cross Channel Attribution At LeadsCon Las Vegas 2018

By Andrea Riggs on Feb 13, 2018 12:00:00 PM in News

SAINT LOUIS, MO; FEBRUARY 13, 2018 Traaqr (pronounced tracker) announced today that co-founders Brian Handrigan & Jeff Linihan have been invited to introduce digital and performance marketers to the powerful world of “Small Data” at the 2018...

Connect with Traaqr at LeadsCon | March 5-7, 2018

By Andrea Riggs on Feb 5, 2018 12:00:00 PM in News

LeadsCon is the World’s Leading Conference and Expo on Acquisition and Conversion Strategies - and Traaqr Co-Founders Brian Handrigan & Jeff Linihan are presenting the session: Small Data: The Key to Call Tracking and Cracking the Code of Offline...

Software startup cracks code for providing online data to offline sellers

By Andrea Riggs on Oct 6, 2017 12:00:00 PM in News

When calling a remodeler or financial planner for the first time, many customers have been greeted with an annoying, “How did you learn about us?”