A sampling of the biggest improvements & additions we've made to the Advocado platform to date.
Advocado Platform Version 1.12
Release Date: 5.2.2019
MVPD Reporting for Channel Partners: up until this point, Advocado has been able to provide its Analyze product to advertisers who had their spots watermarked by Kantar BVS. Kantar BVS only monitors cable at the national level, meaning any media buyers placing local cable buys through an MVPD would not be able to utilize Advocado Analyze...until now.
Advocado Channel Partners can sign up for the Advocado Analyze MVPD product, which allows them to:
- Monitor spot detections at the micro-geography level
- Attribute web traffic driven by TV down to the micro-geography
- Collect more granular data about their audience
- Make better buys and better target their most lucrative audiences
Rebrand of AdBot to Advocado Activate and rebrand of Advocado Analytics to Advocado Analyze. All of the same functionality, but now called new names.
Advocado Platform Version 1.1
Release date 12.20.18
Updated User Interface: With the inclusion of many additional features in this release, an updated navigation and reimagined user interface was required. All features were reorganized and optimized for customers.
Unified Web Tracking: Whether customers use call tracking or AdBot RTB, all web traffic data is gathered and enriched with additional information about that session and user in one central repository.
Exploratory Reporting: Unique views into an advertiser’s web traffic, spots, and AdBots, with filters that allow the isolation of specific sites, spots, DMAs, or channels are now available. Users may narrow a search down to any length of time, even a single minute. Data can be exported and downloaded for additional analysis.
Attribution Reporting: This feature adds a real-time look at how individual TV commercials and AdBots are contributing to web traffic. Users may narrow a search down to any length of time, even a single minute. Data can be exported and downloaded for additional analysis. Data exports reveal page views and sessions which are attributed to individual spots. Web traffic can be attributed through two models, implicit or explicit. Explicit attribution occurs when a person visits a site from a digital ad activated by an AdBot, within the attribution time window, and the same geography the commercial aired. Implicit attribution occurs when a person visits a website within the attribution time window and the same geography the commercial aired.
Comparison Views: Users now have the ability to add comparison data sets to both exploratory and attribution reporting. The comparison views allow the user to visualize improvement in the desired data set over a baseline period. Baseline periods can be controlled by the user to facilitate comparisons which answer important questions like “how is my web traffic performing with and without AdBots” or “with and without TV commercials”. Comparison data sets can be derived from the Advocado system or pulled from Google Analytics, which expands the possible comparison scenarios beyond what might be possible within the Advocado system alone. In the case of attribution reporting, baseline comparisons enhance the reporting with lift calculations which show the delta for increases/decreases in web traffic for a particular spot / AdBot as compared to the same time and day of the week in the baseline period.
Increased Administrator Functionality: Admins now have the ability to impersonate any agency or advertiser, which allows the admin to assist customers through the entire process of setting up an account, configuring their brand, analytics and AdBots. Think of it as the Advocado platform concierge service!
Time Zone Settings: This feature allows for the customer to configure their reports for a specific time zone of their choosing.