Industry Articles

What is Dynamic Call Tracking?

By Brian Handrigan on May 29, 2018 |


In business, especially in tech-based industries, it can be difficult to stay abreast of all the latest lingo and vernacular. Given the rapidly evolving pace of technology and software implementation, it’s understandable that even tech-savvy entrepreneurs could get confused from time to time. So, with that in mind, today we’re going to tackle dynamic call tracking –– explain what it is, and (most importantly) tell you what it can do for your business.

Dynamic Call Tracking vs Call Tracking

The concept of call tracking has been around for some time now, and in theory it’s relatively simple. When someone visits your website and likes what they see, they call your company and speak with a salesperson. From there, call tracking software registers the call, records it, and documents that a call was made within the system. Simple enough, right? The idea, primitive though it was in its early implementation, was to attribute phone calls made offline back to the website that generated them. Now though, modern businesses require a higher level of sophistication from their call tracking services, which is where dynamic call tracking comes in. 

You can consider dynamic call tracking to be the next logical step in the advancement of call tracking technology. The principles remain the same: consumers still interact with content online and they still make offline phone calls. However, the difference with dynamic call tracking, is that when a lead reaches your website –– whether through a pay-per-click ad, a blog, or a social media post –– the phone number they encounter is unique to the campaign (or individual piece of content) that sparked their initial interest.

Benefits of Dynamic Call Tracking

The benefits of dynamic number tracking will be obvious to most business owners. First, dynamic numbers enable a level of precision that other call tracking methods don’t; rather than guessing at the effectiveness of your marketing/advertising efforts –– dynamic phone numbers will provide you with the cold hard stats. Furthermore, dynamic call tracking can help a business better understand their own processes, particularly in regard to multi-channel attribution. Because a dynamic phone number sticks with a customer throughout their sales journey, you’ll never have to worry about misattributing a sale. And lastly, given the wealth of information that dynamic call tracking enables a business to access, there are untold opportunities to optimize existing marketing/advertising content.  

Final Thoughts

No two call tracking companies offer the same services, and just because you’re currently utilizing a call tracking system at your business, it doesn’t guarantee you’re getting the best results possible. At Advocado, we know which metrics matter most to entrepreneurs, and have formed a call tracking software that not only improves data analytics –– but also makes a big impact on your bottom line. Contact our team today to get started, or if you’re looking for more information, download our free case study here. See how TraaqrSMB from Advocado operates firsthand –– don’t just take our word for it!

call tracking

Brian Handrigan

Written by Brian Handrigan

Co-founder and CEO of Advocado, Brian is a proven entrepreneur with a passion for expanding the intersection of technology and communication. He is a true innovator and has been a founder or co-founder of multiple startups. His talent to see “beyond the known” and identify the real opportunity has resulted in some of the most creative omni-channel solutions to date and was instrumental in inspiring the vision of Advocado. Brian has over twenty years of experience working leading companies such as TD Ameritrade, ADP, Walmart, WPP and major health insurance companies.