05 December 2017
As a marketer, you know that your company is dependent for success on its sales. Thus, even digital marketing should realize that there are plenty of good reasons to keep track of sales calls. In this article, we’ll talk about call tracking, how it can improve sales, and how to go about it.
Call tracking does much more than merely identify the prospect. It’s an evolving technology whereby you can gain in-depth information about each caller. Most importantly, call tracking can tell you how the caller found your business in the first place and drive future marketing optimization. I think you can see how such information can improve your company’s marketing and sales strategies.
Perhaps the most essential function of call tracking is the ability to correlate an incoming call with a specific ad or marketing campaign. Knowing which ad or campaign produced a phone call is a vital piece of data. It can help businesses design the best strategies for capturing, converting and then generating more leads.
Call tracking will help you get a better handle on your customers and potential customers. You can track each caller’s name, location and which device they used to make contact. This knowledge will give you useful data about your customers and exactly how they interact with your company. With advanced call tracking, you can even see which web pages and products a caller viewed before (and during) the call.
You need a service that’s complete, transparent, user-friendly and affordable. Your call tracking interface should be easy to understand and as intuitive as possible. You also need a service with excellent customer support. A provider should make the setup process quick and easy and go from click to call to conversion without requiring changes by anyone. Customers simply call and sales agents simply answer calls, all of the connections and interfaces should be handles automatically.