24 January 2018
As a modern business owner, you have to be an expert in a number of fields to enjoy sustained success. On any given day you might be asked to play psychologist for your staff, install complex technical equipment, or even negotiate an SBA loan to secure funding for your latest project. Because so much is asked of business owners, it’s no wonder that important things fall through the cracks from time to time. And if call tracking is one of them, you could be missing out on an essential tool that can improve your business’s ROI, sales approach, and marketing campaigns. Fortunately, call tracking software isn’t some abstruse feature that only the most technically adept can master; rather, it’s something you can get started with today. Let’s see how:
If you don’t know what call tracking does on a basic level –– don’t worry. The answer is simple. In its most basic form, call tracking attributes each call that you receive back to the marketing effort (ad, blog, social media post, etc.) that generated it, So you’ll never have to wonder where your leads are coming from –– with call tracking software, you’ll know exactly which content led to which calls. If you generate leads from online marketing efforts but close sales through offline phone calls, then call tracking can solve a basic problem for you.
As with any new feature, understanding how it functions is all well and good; but more importantly, you want to know how call tracking can work for your business –– and start saving you money. The good news is, call tracking can help streamline the way your company operates. Here’s how:
Now that you have a grasp of what call tracking software is and what your business can accomplish with it, it’s time to take it to the next level. Contact the Advocado team today to find out about more advanced features that the competition can’t or won’t offer. And don’t forget to download our free demo below. Don’t just take our word about the benefits of call tracking –– see for yourself: