Industry Articles

Understanding Call Tracking Software: How to Get Started

By Brian Handrigan on January 24, 2018 |


As a modern business owner, you have to be an expert in a number of fields to enjoy sustained success. On any given day you might be asked to play psychologist for your staff, install complex technical equipment, or even negotiate an SBA loan to secure funding for your latest project. Because so much is asked of business owners, it’s no wonder that important things fall through the cracks from time to time. And if call tracking is one of them, you could be missing out on an essential tool that can improve your business’s ROI, sales approach, and marketing campaigns. Fortunately, call tracking software isn’t some abstruse feature that only the most technically adept can master; rather, it’s something you can get started with today. Let’s see how:

What is Call Tracking Software?

If you don’t know what call tracking does on a basic level –– don’t worry. The answer is simple. In its most basic form, call tracking attributes each call that you receive back to the marketing effort (ad, blog, social media post, etc.) that generated it, So you’ll never have to wonder where your leads are coming from –– with call tracking software, you’ll know exactly which content led to which calls. If you generate leads from online marketing efforts but close sales through offline phone calls, then call tracking can solve a basic problem for you.

Save Money with Call Tracking

As with any new feature, understanding how it functions is all well and good; but more importantly, you want to know how call tracking can work for your business –– and start saving you money. The good news is, call tracking can help streamline the way your company operates. Here’s how:

  • Call Tracking will improve your marketing ROI by allowing you to identify which campaigns are bringing in qualified leads and which campaigns aren’t generating sales calls. From there you can optimize your already successful ads to perform even better.
  • Call Tracking will reduce your ad spend, while at the same time it will allow you to focus on more qualified leads. In simple terms, call tracking will help you separate the wheat from the chaff. You won’t have to worry about breaking the bank to afford expensive phrases on Google Ads or other platforms. With call tracking, you can advertise smarter.  
  • Call tracking will equip your sales team with comprehensive knowledge every time they field a call. In addition to informing your team what websites a lead visited, how long they visited, and what link led them to make the call in the first place, your sales team will also have access to essential intel like a lead’s phone number and geographic location. The upshot is that your sales team will never have to ask annoying, invasive questions again. Instead, they can focus on –– you guessed it –– making sales.                                                                                                                          

The Next Level

Now that you have a grasp of what call tracking software is and what your business can accomplish with it, it’s time to take it to the next level. Contact the Advocado team today to find out about more advanced features that the competition can’t or won’t offer. And don’t forget to download our free demo below. Don’t just take our word about the benefits of call tracking –– see for yourself:

call tracking software

Brian Handrigan

Written by Brian Handrigan

Co-founder and CEO of Advocado, Brian is a proven entrepreneur with a passion for expanding the intersection of technology and communication. He is a true innovator and has been a founder or co-founder of multiple startups. His talent to see “beyond the known” and identify the real opportunity has resulted in some of the most creative omni-channel solutions to date and was instrumental in inspiring the vision of Advocado. Brian has over twenty years of experience working leading companies such as TD Ameritrade, ADP, Walmart, WPP and major health insurance companies.