Industry Articles

The Secret to Getting the Most out of Your Call Analytics

By Brian Handrigan on April 3, 2018 |


If you’ve taken the first big step to improving your marketing efforts and installed call tracking software –– then know that you already hold a big advantage over your competitors who haven’t. However, call tracking provides a myriad of features, metrics, and solutions that not every business uses to their full potential. Fortunately, you can always use your call analytics reports to discover areas where you can improve and grow your brand. Indeed, there are a whole host of benefits within call analytics –– that you can start tapping into today!


Lots of companies use call tracking software to follow their leads along the sales cycle. And lead tracking is a fantastic way to determine the source of traffic heading to your website. If you want to go the extra mile though, make sure to analyze the results of sales calls with leads. Studying the difference between leads that decided to do business with you, and those that walked away can give you valuable insight into what’s working in your sales pitch, and what isn’t. Furthermore, you can accurately pin down your sales team’s conversion rate and assess how your marketing and sales departments are working together.

Delving into the Details

If you’re someone who believes that sweating the small stuff is important to success, then call analytics can give you the statistics you need to get the most out of your sales calls. That’s because with call tracking software, you’ll be able to examine individual phone calls and review them. So you can identify how long your sales team members are on the phone –– and pick apart what’s working and what’s not in your sales strategy.

Calculating and Improving Returns

Don't worry if you currently have trouble calculating your company's ROI or ROAS. Note that you can use call analytics to get a handle on both. Call tracking reports grant you the ability to determine which pieces of marketing content (both organic, and paid advertisements) are leading to sales, and which ones are costing you money. In addition to more accurately measuring your marketing efforts, you can also use call tracking to improve your ads and organic content. Far too many companies view call metrics as reactive data. In reality, though, you can use the data to proactively improve the way your company markets itself, and save money by cutting out ineffective ads at the same time. Optimize what’s working and ditch what isn’t –– it’s just that easy! 

The Bottom Line

The sad truth is that not all call tracking companies offer the same capabilities. If you’ve had the misfortune of feeling shortchanged by your call tracking software, or if you’ve been hesitant to install call tracking before, contact the Advocado team today. We’re dedicated to offering call tracking solutions, because we understand the challenges businesses face. Download our free eBook and learn what separates us from other call tracking companies –– and how we can help you!

call analytics

Brian Handrigan

Written by Brian Handrigan

Co-founder and CEO of Advocado, Brian is a proven entrepreneur with a passion for expanding the intersection of technology and communication. He is a true innovator and has been a founder or co-founder of multiple startups. His talent to see “beyond the known” and identify the real opportunity has resulted in some of the most creative omni-channel solutions to date and was instrumental in inspiring the vision of Advocado. Brian has over twenty years of experience working leading companies such as TD Ameritrade, ADP, Walmart, WPP and major health insurance companies.