Industry Articles

Call Tracking Online: How to Find Missing Marketing and Sales Data

By Brian Handrigan on June 29, 2018 in call tracking system, ROAS, call metrics, tracking phone numbers

Consider a house of cards for a moment: it’s impressive to look at. And it can take quite a bit of time to assemble. But it’s also delicate. Remove just one part of the whole, and the entire structure falls apart. The truth is, running a business...

Tracking Phone Numbers Made Easy: A Beginner’s Guide

By Brian Handrigan on May 1, 2018 in tracking phone numbers

Whether you realize it or not, your phone is the greatest weapon in your marketing/sales arsenal. That’s because despite all of the technological and digital advancements of the last twenty years, the phone remains the fundamental medium for...