27 Oct 2017
Once you're prepared to effectively set a client's expectations for a campaign, the next challenge is making sure everyone is on the same page. For example, how do you meet a lead goal, when the definition of a lead can mean anything from a contact on a purchased list to a fully sales-qualified...
by Brian Handrigan
Advocado is the AdTech platform for multi-screen advertisers, connecting multi-screen consumer journeys when it matters most; across Broadcast, OTT, CTV, Facebook, Instagram, Amazon & Google.