Industry Articles

4 Insights Social Media Tracking Offers Progressive Businesses

By Brian Handrigan on July 10, 2018 in call tracking tools, social media metrics, multi-channel attribution, ROAS, call metrics

As a society, we love using social media. In fact, the average person will spend roughly five years of their life perusing various social media platforms. As such, it’s not surprising that many businesses have identified social media as an...

4 Social Media Metrics that Can Make a Difference for Your Business

By Brian Handrigan on May 24, 2018 in social media metrics

Any company that’s serious about maintaining a strong online presence has to have active social media pages. Indeed, given the current business landscape, it’s practically irresponsible to ignore the opportunities social media presents to both...