Industry Articles

4 Insights Social Media Tracking Offers Progressive Businesses

By Brian Handrigan on July 10, 2018 in call tracking tools, social media metrics, multi-channel attribution, ROAS, call metrics

As a society, we love using social media. In fact, the average person will spend roughly five years of their life perusing various social media platforms. As such, it’s not surprising that many businesses have identified social media as an...

Click-to-Call Tracking: The Dos and Don’ts of Digital Advertising

By Brian Handrigan on July 9, 2018 in call tracking tools, call tracking metrics, AdWords, ROAS

Every business needs to prioritize their online advertising efforts. To start, digital ads can be expensive, and it doesn’t make any sense to pay for something that you don’t particularly value. Moreover, companies should understand their ads...

Call Tracking Online: How to Find Missing Marketing and Sales Data

By Brian Handrigan on June 29, 2018 in call tracking system, ROAS, call metrics, tracking phone numbers

Consider a house of cards for a moment: it’s impressive to look at. And it can take quite a bit of time to assemble. But it’s also delicate. Remove just one part of the whole, and the entire structure falls apart. The truth is, running a business...

Improve ROAS Using These 4 Tricks

By Brian Handrigan on April 26, 2018 in ROAS

Businesses utilize advertisements online because they’re effective. They work. They bring in new customers, and they increase your company’s standing. As such, it’s no surprise that lots of businesses spend hefty sums of money building new ads...

ROAS vs ROI: Which Metric Should You Track?

By Brian Handrigan on April 6, 2018 in ROI, ROAS

Far too many companies don’t concern themselves with tracking important metrics or data based on their sales and marketing results. Indeed, though it defies sound business logic, many small businesses simply ignore vital metrics and continue on...

What is ROAS?

By Brian Handrigan on April 2, 2018 in ROAS

For business professionals and marketers alike it can be difficult to keep track of all the different acronyms and abbreviations floating around in the ether. To help clear up some confusion, today we’re going to be focusing on ROAS. We’ll define...