Industry Articles

What is an Omni Channel Customer Journey?

By Brian Handrigan on January 9, 2019 in omni channel marketing

Marketers use terms like “customer journey,” to illustrate a point. Of course, few people actually get in the car to go make a purchase now –– let alone undertake anything that resembles a “journey.” However, consumers can and do interact with...

Omni Channel Marketing Analytics Made Easy

By Brian Handrigan on January 8, 2019 in omni channel marketing

For marketers –– as for all professionals –– time is a premium resource. After all, marketers are constantly working to alter and adjust their current strategies to better engage their customer base. As such, it’s often difficult for pros to...

4 Benefits of Omni Channel Marketing

By Brian Handrigan on January 3, 2019 in omni channel marketing

In some of our previous blogs, we’ve outlined how omni channel marketing works, how it differs from traditional marketing methods, and how businesses can begin to implement omni channel marketing practices within their current campaigns....

5 Hallmarks of Successful Omni Channel Marketing Campaigns

By Brian Handrigan on December 12, 2018 in omni channel marketing

Successful businesses tend to have a lot in common. Whether a company sells plush dolls or heavy machinery, effective marketing, sales, and customer-service tactics transcend industry. Similarly, the best omni channel marketing campaigns also...

How Does Omni Channel Marketing Automation Work?

By Brian Handrigan on December 10, 2018 in omni channel marketing

Automation in marketing is nothing new. For years professionals have utilized automated technology to engage with leads and improve customer experience. However, omni channel marketing automation functions a little differently than your average...

Omni Channel Marketing vs Multi Channel Marketing

By Brian Handrigan on December 6, 2018 in omni channel marketing

Marketing is evolving –– and fast. Indeed, marketing has to change to mirror the ever-shifting needs and preferences of consumers. Over the past few years, businesses have begun to implement marketing strategies that encompass multiple...

What is Omni Channel Marketing?

By Brian Handrigan on December 5, 2018 in omni channel marketing

Just because a business markets itself across various platforms –– social media, online advertising, TV commercials (etc.) –– it doesn’t mean that business is successfully implementing an omni channel marketing strategy. Indeed, many...

How to Implement an Omni Channel Marketing Strategy

By Brian Handrigan on August 16, 2018 in omni channel marketing, marketing strategy

Talking a good game is one thing; backing it up is quite another. So, while saying you want your business to expand into omni channel marketing is a solid first step, that’s all it is –– a starting point. To actually form a cohesive omni channel...