09 Jan 2019
Marketers use terms like “customer journey,” to illustrate a point. Of course, few people actually get in the car to go make a purchase now –– let alone undertake anything that resembles a “journey.” However, consumers can and do interact with a wide array of marketing media without ever...
by Brian Handrigan
Advocado has created a SaaS platform that optimizes in real-time across all media types to improve advertising performance by engaging audiences in the moment(s) after a offline signal (like a broadcast TV ad) interests them and they reflexively turn to a smart device to learn something, do something or discover something.