29 Aug 2018
Jargon is quickly becoming the enemy of marketers everywhere. It’s generally accepted that certain professionals like doctors or lawyers will use esoteric terms that are confusing to most people. But marketers can’t afford to hide behind buzzwords and newspeak. Rather, despite the rapid...
by Brian Handrigan
Advocado has created a SaaS platform that optimizes in real-time across all media types to improve advertising performance by engaging audiences in the moment(s) after a offline signal (like a broadcast TV ad) interests them and they reflexively turn to a smart device to learn something, do something or discover something.