Industry Articles

Source Level Tracking vs Session Level Tracking

By Brian Handrigan on August 29, 2018 in offline conversions, call tracking numbers, advocado

Jargon is quickly becoming the enemy of marketers everywhere. It’s generally accepted that certain professionals like doctors or lawyers will use esoteric terms that are confusing to most people. But marketers can’t afford to hide behind...

How Does a Website Tracking Phone Number Work?

By Brian Handrigan on August 28, 2018 in offline conversions, call tracking numbers, advocado

Whether or not you’re able to connect with your leads online will often determine the viability of your business. It’s a harsh truth, but if you don’t have a sound understanding of what your leads want and expect from your company, you’ll always...

Why Call Tracking Online-to-Offline Conversions Matter

By Brian Handrigan on January 15, 2018 in offline conversions, call tracking numbers

The world is a digital place. There’s no getting around it; people spend most of their time either online at their desktop, or else constantly checking in with their smartphone. And this 24/7 plugged-in lifestyle has affected the way nearly every...

How Call Tracking Metrics Bring Your Marketing Efforts To The Next Level

By Brian Handrigan on December 13, 2017 in call tracking, offline conversions

As a modern marketing manager for your company or for your client, you have a diverse and complex array of marketing tools at your disposal. And, you are probably using several different marketing methods to generate leads. But, how do you assess...

Don't Fly Blind When Marketing Online – Track Conversions!

By Brian Handrigan on August 15, 2017 in offline conversions

If you sell your products or services both online and offline it can be difficult to track your conversions. And that leads to inefficiencies in your marketing spend and eventually a weaker ROI.