Industry Articles

For Advertisers Tired of Giving Their Valuable Data Away, the Time to Act and Take Back Control is Now

By Advocado News on October 19, 2021 in News, multi-channel attribution, micro-moment, advertising

[ST. LOUIS, MO]---When Google announced it had plans to dissolve Third-party cookies by 2022, consumers rejoiced. No longer would those nagging cookie crumbs collecting data have access to preying over the shoulders of internet users and then...

4 Insights Social Media Tracking Offers Progressive Businesses

By Brian Handrigan on July 10, 2018 in call tracking tools, social media metrics, multi-channel attribution, ROAS, call metrics

As a society, we love using social media. In fact, the average person will spend roughly five years of their life perusing various social media platforms. As such, it’s not surprising that many businesses have identified social media as an...

What is Multi-Channel Attribution?

By Brian Handrigan on May 9, 2018 in multi-channel attribution

One big reason why some businesses don’t bother with call tracking or marketing analysis of any kind is because they find it too difficult to grasp. Given the amount of industry-specific lingo that marketers use, it’s understandably tough for an...