27 Oct 2017
Once you're prepared to effectively set a client's expectations for a campaign, the next challenge is making sure everyone is on the same page. For example, how do you meet a lead goal, when the definition of a lead can mean anything from a contact on a purchased list to a fully sales-qualified...
by Brian Handrigan
Advocado has created a SaaS platform that optimizes in real-time across all media types to improve advertising performance by engaging audiences in the moment(s) after a offline signal (like a broadcast TV ad) interests them and they reflexively turn to a smart device to learn something, do something or discover something.