Industry Articles

Avocados From Mexico Links Search To TV, Site Traffic Soars

By Laurie Sullivan, MediaPost on February 26, 2019 in micro-moment, digital, TV, cross-channel, measure advertising effectiveness

(Article originally published on

The Way of the Future: Micro-Moments and OTT Advertising

By Brian Handrigan on November 14, 2018 in micro-moment

Since Netflix arrived on the scene roughly a decade ago, the traditional partnership between television and advertising has come under scrutiny. Indeed, there’s a strong argument to make that over-the-top (OTT) media outlets like Netflix will...

How Micro-Moments and Understanding User Intent Will Enhance Marketing Efforts

By Brian Handrigan on November 12, 2018 in micro-moment

As search engines like Google have become more sophisticated over time, user intent has taken on a greater significance for digital marketers. Fifteen to twenty years ago (practically ages in business terms) search-engine algorithms had more...

Micro-Moments and Social Media: The Key to Conversion

By Brian Handrigan on November 9, 2018 in micro-moment

Most marketers already realize that consumers check their phones constantly. Indeed, one eye-catching report from Time Magazine states that Americans look at their phones a combined eight billion times a day. However, fewer professionals focus on...

How Micro-Moment Marketing Will Improve Ad Spend

By Brian Handrigan on November 8, 2018 in micro-moment

Good advertisements are concise. They’re short, eye-catching, and above all else, compelling. Yet, because ads are short, they can’t provide in-depth information to consumers. In truth, most effective advertising campaigns are usually a part of a...

What are the Different Types of Micro-moments?

By Brian Handrigan on October 11, 2018 in micro-moment

It’s rare to fall in love all at once. Typically, people develop an infatuation over a long period of time. The more they get to know someone (or something) the more they grow to appreciate them. Marketers need to understand this concept if...

Planning for Micro-Moments: The Ultimate Guide

By Brian Handrigan on October 10, 2018 in micro-moment

Ever since Google introduced the concept of micro-moments several years ago, they’ve consistently utilized a two-pronged answer to explain how marketers can leverage micro-moments in their current strategies: “be there” and “be useful.” In...

How to Measure Micro-Moments

By Brian Handrigan on September 13, 2018 in cross channel marketing, micro-moment

Better data collection leads to better results in business. This is a basic concept, but it’s a powerful one, and it applies to all industries. In simple terms, if you know more than your competitors know, you hold an advantage that money and...

How to Leverage Micro-Moments in Your Advertising

By Brian Handrigan on September 12, 2018 in advocado, micro-moment, advertising

Every purchase is emotional. Even the most logical, sensible, business-to-business transaction carries a certain level of emotional attachment. As humans, we can’t help but react to products on an emotional level. Any time you’ve looked something...