Industry Articles

How to Measure Advertising Effectiveness

By Brian Handrigan on July 19, 2019 in measure advertising effectiveness, Featured

Google Analytics can only take you so far. Professional marketers who are looking to accurately measure advertising effectiveness need to go beyond the basic metrics and KPIs that typically define advertising data. Indeed, because of the...

5 Reasons Why Measuring Marketing Performance is Critical

By Brian Handrigan on May 30, 2019 in cross channel marketing, campaign measurement, measure advertising effectiveness

The process is almost always as important as the result. Though any given marketing tactic may yield a positive return at some point, the best marketing professionals understand how to produce results time and again. The key to implementing...

4 Steps to Effective Marketing Campaign Measurement

By Devin Heisner on May 20, 2019 in cross-channel, campaign measurement, measure advertising effectiveness

No professional should have to struggle put tangible results next to digital marketing efforts. Yet, in reality, many marketers do have difficulty conveying the effectiveness of their work to their clients. And when marketers aren’t able to show...

Avocados From Mexico Links Search To TV, Site Traffic Soars

By Laurie Sullivan, MediaPost on February 26, 2019 in micro-moment, digital, TV, cross-channel, measure advertising effectiveness

(Article originally published on