Industry Articles

From Call Metrics to ROI: 5 KPIs Every Marketer Should Track

By Brian Handrigan on January 11, 2018 in call tracking, kpi, marketing campaign

Sometimes it can be difficult to stay focused on the ultimate goal of a given project. You dig deep into the minutiae of a task and then lose sight of the bigger picture. It’s at moments like those when it’s important to take a step back and...