Industry Articles

Making a Dent in the Universe: An Intern's Story

By Mary Boser on March 8, 2021 in marketing, advocado, company culture

When I had my first meeting with my supervisor at Advocado, she shared Advocado’s company core mission - to empower companies to make a dent in the universe.

To empower companies to make a dent in the universe. This really resonated with me...

What is a Micro-Moment?

By Brian Handrigan on September 10, 2018 in marketing, micro-moment

Big decisions have a backstory. Few people wake up one morning and decide to buy a new car for the heck of it, or to fly to Bermuda on a whim. Rather, actions that seem spontaneous usually aren’t. That’s because more and more consumers use their...

Why Every Marketer Needs Call Tracking in their Arsenal

By Brian Handrigan on March 7, 2018 in marketing

Though companies have been marketing products and services ever since the advent of capitalism, precious little has changed about the core concepts of the process. Indeed, marketers today still try to do the same things that marketers ten,...