10 Sep 2018
Big decisions have a backstory. Few people wake up one morning and decide to buy a new car for the heck of it, or to fly to Bermuda on a whim. Rather, actions that seem spontaneous usually aren’t. That’s because more and more consumers use their smartphone to fill the gaps in their day. Indeed,...
by Brian Handrigan
Advocado has created a SaaS platform that optimizes in real-time across all media types to improve advertising performance by engaging audiences in the moment(s) after a offline signal (like a broadcast TV ad) interests them and they reflexively turn to a smart device to learn something, do something or discover something.