Industry Articles

Why Business Phone Tracking is Essential to Improving Sales

By Brian Handrigan on July 12, 2018 in call tracking tools, call tracking system, lead tracking, call metrics

The telephone was invented in 1876, and it has been an integral part of people’s lives ever since. Sure, plenty of phone-based innovation has occurred between then and now: pay-phones, answering machines, early cell phones, and the modern...

5 Marketing Call Tracking Tools to Build a Winning Campaign

By Brian Handrigan on July 3, 2018 in call tracking tools, lead tracking, call metrics, call analytics

Good marketing never stops. Instead, marketers develop new strategies all the time to cater to the ever-changing needs of their clients. In the same vein, marketers who are looking to build better campaigns, ads, and content in general need every...

3 Lead Tracking Solutions for Every Business

By Brian Handrigan on April 27, 2018 in lead tracking

It’s difficult for businesses to bank on long-term sustainability. After all, the world we live in evolves faster than ever before –– and changes in technology and society as a whole have a big impact on the way we conduct business. However, one...

How Lead Tracking Will Improve Your Conversion Rates

By Brian Handrigan on April 4, 2018 in lead tracking

While it’s undeniable that leads and lead tracking are vital to a business’s marketing success, sometimes it’s possible for companies to go a bit “lead crazy.” That is, they become so enthralled with increasing their leads and their web traffic,...

Why Your Company Needs to Utilize Lead Tracking Data

By Brian Handrigan on March 30, 2018 in lead tracking

Leads are the lifeblood of any sales-based business. Plain and simple, if you rely on bringing in new clients to support your business, then you need to nurture, identify, and track your leads effectively. If you don’t, you could risk alienating...