Industry Articles

Google Analytics can only take you so far. Professional marketers who are looking to accurately measure advertising effectiveness need to go beyond the basic metrics and KPIs that typically define advertising data. Indeed, because of the...

(Article originally published on Forbes.com on May 2, 2019)

(Article originally published on Forbes.com)

Like two siblings vying for a parent’s attention, digital and traditional advertising have been fighting for advertisers' attention since digital came of age in the post-dot-com bubble era. Many have...