Industry Articles

How to Measure Advertising Effectiveness

By Brian Handrigan on July 19, 2019 in measure advertising effectiveness, Featured

Google Analytics can only take you so far. Professional marketers who are looking to accurately measure advertising effectiveness need to go beyond the basic metrics and KPIs that typically define advertising data. Indeed, because of the...

14 Highly Effective Methods For Turning Customers Into Brand Loyalists

By Expert Panel, Forbes Agency Council on May 8, 2019 in best practices, marketing strategy, Featured

(Article originally published on Forbes.com on May 2, 2019)

TV And Digital Advertising Need To Stop Fighting And Admit They Need Each Other

By Brian Handrigan on January 31, 2019 in digital, TV, cross-channel, Featured

(Article originally published on Forbes.com)

Like two siblings vying for a parent’s attention, digital and traditional advertising have been fighting for advertisers' attention since digital came of age in the post-dot-com bubble era. Many have...