Industry Articles

5 Reasons Why Measuring Marketing Performance is Critical

By Brian Handrigan on May 30, 2019 in cross channel marketing, campaign measurement, measure advertising effectiveness

The process is almost always as important as the result. Though any given marketing tactic may yield a positive return at some point, the best marketing professionals understand how to produce results time and again. The key to implementing...

How to Measure Micro-Moments

By Brian Handrigan on September 13, 2018 in cross channel marketing, micro-moment

Better data collection leads to better results in business. This is a basic concept, but it’s a powerful one, and it applies to all industries. In simple terms, if you know more than your competitors know, you hold an advantage that money and...

Micro-Moment Marketing: 4 Steps to Success

By Brian Handrigan on September 11, 2018 in cross channel marketing, marketing strategy, micro-moment

When a business decides to adopt a micro-moment marketing strategy, they’re essentially taking a step into the future. Cutting-edge marketing teams use micro-moments to anticipate consumer behavior and create more effective content. In fact, you...

Advocado with Traaqr: The Ultimate Cross Channel Marketing Asset

By Brian Handrigan on August 7, 2018 in cross channel marketing, advocado, traaqr

Does your business advertise online? On television? Have you struggled to attribute or optimize your marketing spend in the past? Have you ever wondered if there’s a better way to track marketing performance?