Industry Articles

How Can Political Advertisers Run More Inclusive Digital Campaigns Moving Forward?

By Brian Handrigan on August 5, 2019 in digital, TV, cross-channel

(Article originally published on Forbes.com)

Direct-To-Consumer Brands Are Starting To Face Traditional Media Issues

By Brian Handrigan on July 9, 2019 in digital, TV, cross-channel

(Article originally published on Forbes.com)

4 Steps to Effective Marketing Campaign Measurement

By Devin Heisner on May 20, 2019 in cross-channel, campaign measurement, measure advertising effectiveness

No professional should have to struggle put tangible results next to digital marketing efforts. Yet, in reality, many marketers do have difficulty conveying the effectiveness of their work to their clients. And when marketers aren’t able to show...

Avocados From Mexico Links Search To TV, Site Traffic Soars

By Laurie Sullivan, MediaPost on February 26, 2019 in micro-moment, digital, TV, cross-channel, measure advertising effectiveness

(Article originally published on MediaPost.com)

Hiring Talented Team Members: Five Things To Consider When Preparing Your Search

By Expert Panel, Forbes Agency Council on February 19, 2019 in digital, TV, cross-channel

(Article originally published on Forbes.com)

Seven Ways Companies Can Improve Their Outreach In 2019

By Expert Panel, Forbes Agency Council on February 13, 2019 in digital, TV, cross-channel

(Article originally published on Forbes.com)

TV And Digital Advertising Need To Stop Fighting And Admit They Need Each Other

By Brian Handrigan on January 31, 2019 in digital, TV, cross-channel, Featured

(Article originally published on Forbes.com)

Like two siblings vying for a parent’s attention, digital and traditional advertising have been fighting for advertisers' attention since digital came of age in the post-dot-com bubble era. Many have...