Industry Articles

5 Reasons Why Measuring Marketing Performance is Critical

By Brian Handrigan on May 30, 2019 in cross channel marketing, campaign measurement, measure advertising effectiveness

The process is almost always as important as the result. Though any given marketing tactic may yield a positive return at some point, the best marketing professionals understand how to produce results time and again. The key to implementing...

4 Steps to Effective Marketing Campaign Measurement

By Devin Heisner on May 20, 2019 in cross-channel, campaign measurement, measure advertising effectiveness

No professional should have to struggle put tangible results next to digital marketing efforts. Yet, in reality, many marketers do have difficulty conveying the effectiveness of their work to their clients. And when marketers aren’t able to show...