Industry Articles

Call Tracking: Your Marketing & Sales Key to Success

By Brian Handrigan on December 6, 2017 in call tracking, best practices

Marketing and Sales Integration with Call Tracking

If you are a marketing manager, it’s essential to work with your sales teams to make the sales process as streamlined and effective as possible. Marketing needs to drive home the fact that the...

What is Call Tracking & How Does it Work: A Marketer’s Guide

By Brian Handrigan on December 5, 2017 in call tracking

How and Why to You Would Want to Track a Phone Call

As a marketer, you know that your company is dependent for success on its sales. Thus, even digital marketing should realize that there are plenty of good reasons to keep track of sales calls....

Why You Should Care About Call Tracking & Attribution

By Brian Handrigan on December 4, 2017 in attribution, call tracking

One Call Number is a Black Hole

Ring, ring ….. It’s a potential customer calling, ready to purchase from you. They got your number from ….. Wait, you realize that you have no idea where they found your number! If your marketing campaigns (or your...