Industry Articles

Google Ads Call Tracking: Understanding This Critical Conversion Cycle

By Brian Handrigan on January 9, 2018 in call tracking, AdWords

Depending on the size of your company, you may be spending thousands of dollars (if not more) on pay-per click advertising campaigns with Google Ads. So to put it bluntly, it’s a big deal that you get the most bang for your buck in this area of...

How Call Tracking Software Can Maximize Your Business’s ROI

By Brian Handrigan on January 8, 2018 in call tracking, ROI, call tracking software

You’ve got to spend money to make money: it’s a trite old phrase that still gets bandied about any time a company needs to shell out cash for a new product or service. And there’s some truth to it. Some. The reality is, when a business spends...

How Call Tracking Numbers Work and What They Mean to Your Business

By Brian Handrigan on January 8, 2018 in call tracking, ROI, call tracking software

Modern businesses are constantly updating and upgrading to new technology. New gadgets for business and pleasure are invented every day. And as progress on that front moves faster than ever, it can be difficult to identify which new products will...

4 Ways Call Tracking Benefits Your Sales Team

By Brian Handrigan on January 4, 2018 in call tracking, call tracking software

Call tracking software is an essential aspect to any successful marketing campaign. But in addition to providing incredible services catered to marketing, call tracking can also greatly assist your sales team. Indeed, call tracking can help your...

The HubSpot Integration: 3 Reasons You Need TraaqrSMB from Advocado For Call Tracking

By Brian Handrigan on January 2, 2018 in call tracking, CRM integration, HubSpot

Some things just go better together: peanut butter and jelly, peanut butter and chocolate, peanut butter and basically anything. And the same can be said for HubSpot and TraaqrSMB from Advocado. If you’re interested in getting the most out of...

From Call Tracking to the Perfect Landing Page: 5 Modern Marketing How to’s

By Brian Handrigan on December 22, 2017 in call tracking

Technology has changed the way the sales process works. No longer do businesses need to rely on cold calls and advertisements that were little more than shots in the dark. As such, it can sometimes be intimidating to try and determine the best...

4 Tangible Ways Call Tracking Will Make Your Business Run Smoother in 2018

By Brian Handrigan on December 21, 2017 in call tracking

Businesses, like people, can benefit from introspection; and the end of the year is the perfect opportunity for a company to review their practices and goals. It’s a time to assess what’s working well, and what has fallen flat. However, if your...

How to Use Google Ads Call Tracking to Get the Most Out of PPC

By Brian Handrigan on December 15, 2017 in attribution, call tracking

As a marketer, you are most likely using Google Ads to generate targeted. Google Ads has several features that allow you to track the performance of your Google Ads campaigns, including the ability to track calls at a very basic level – you...

How Call Tracking Metrics Bring Your Marketing Efforts To The Next Level

By Brian Handrigan on December 13, 2017 in call tracking, offline conversions

As a modern marketing manager for your company or for your client, you have a diverse and complex array of marketing tools at your disposal. And, you are probably using several different marketing methods to generate leads. But, how do you assess...