Industry Articles

Why Business Phone Tracking is Essential to Improving Sales

By Brian Handrigan on July 12, 2018 in call tracking tools, call tracking system, lead tracking, call metrics

The telephone was invented in 1876, and it has been an integral part of people’s lives ever since. Sure, plenty of phone-based innovation has occurred between then and now: pay-phones, answering machines, early cell phones, and the modern...

4 Insights Social Media Tracking Offers Progressive Businesses

By Brian Handrigan on July 10, 2018 in call tracking tools, social media metrics, multi-channel attribution, ROAS, call metrics

As a society, we love using social media. In fact, the average person will spend roughly five years of their life perusing various social media platforms. As such, it’s not surprising that many businesses have identified social media as an...

Click-to-Call Tracking: The Dos and Don’ts of Digital Advertising

By Brian Handrigan on July 9, 2018 in call tracking tools, call tracking metrics, AdWords, ROAS

Every business needs to prioritize their online advertising efforts. To start, digital ads can be expensive, and it doesn’t make any sense to pay for something that you don’t particularly value. Moreover, companies should understand their ads...

5 Marketing Call Tracking Tools to Build a Winning Campaign

By Brian Handrigan on July 3, 2018 in call tracking tools, lead tracking, call metrics, call analytics

Good marketing never stops. Instead, marketers develop new strategies all the time to cater to the ever-changing needs of their clients. In the same vein, marketers who are looking to build better campaigns, ads, and content in general need every...

4 Call Tracking Tools For Beginners to Explore

By Brian Handrigan on May 30, 2018 in call tracking tools

Resistance to change is one of the biggest obstacles businesses across industries face. Indeed, even the most adventurous entrepreneurs occasionally find themselves reticent to embrace new technologies and procedures. The good news is, when it...