Industry Articles

Source Level Tracking vs Session Level Tracking

By Brian Handrigan on August 29, 2018 in offline conversions, call tracking numbers, advocado

Jargon is quickly becoming the enemy of marketers everywhere. It’s generally accepted that certain professionals like doctors or lawyers will use esoteric terms that are confusing to most people. But marketers can’t afford to hide behind...

How Does a Website Tracking Phone Number Work?

By Brian Handrigan on August 28, 2018 in offline conversions, call tracking numbers, advocado

Whether or not you’re able to connect with your leads online will often determine the viability of your business. It’s a harsh truth, but if you don’t have a sound understanding of what your leads want and expect from your company, you’ll always...

How to Track Calls from Ads

By Brian Handrigan on July 2, 2018 in AdWords, call tracking numbers

If you spend a significant portion of your budget on digital advertising, but don’t currently use call tracking technology at your company, you’ve got a problem. You might not realize you have a problem yet, but trust us, you do. That’s because...

Why Call Tracking Online-to-Offline Conversions Matter

By Brian Handrigan on January 15, 2018 in offline conversions, call tracking numbers

The world is a digital place. There’s no getting around it; people spend most of their time either online at their desktop, or else constantly checking in with their smartphone. And this 24/7 plugged-in lifestyle has affected the way nearly every...