Industry Articles

Call Tracking for Agencies: 3 Major Benefits & Advantages

By Brian Handrigan on August 23, 2018 in call tracking, call tracking for agencies

Showing your work is important. Whether you’re in a grade-school math class or you’re working on a new marketing campaign, people always want to know how you arrive at your conclusions. But if you’ve worked at a marketing/advertising agency for a...

What is Click-to-Call Advertising?

By Brian Handrigan on June 6, 2018 in call tracking

The rise of the smartphone has changed the way we live more than just about any other technological development over the past twenty years. And considering the sheer number of tech-based breakthroughs of the past two decades, that’s saying quite...

What is Dynamic Call Tracking?

By Brian Handrigan on May 29, 2018 in call tracking

In business, especially in tech-based industries, it can be difficult to stay abreast of all the latest lingo and vernacular. Given the rapidly evolving pace of technology and software implementation, it’s understandable that even tech-savvy...

How Can Call Tracking Analytics Help Your Quality Score?

By Brian Handrigan on May 7, 2018 in call tracking

For many companies, having a high quality score on Google Ads is fundamental not only to their success in advertising –– but also to the viability of their business. Indeed, any company that utilizes Google Ads within their marketing strategy...

How TraaqrSMB Increased Sales by 54% –– A Case Study

By Brian Handrigan on March 14, 2018 in Case Studies, call tracking

Advocado is headquartered in Missouri, a place nicknamed the "Show-Me-State.” It’s a phrase based on the precept that seeing the genuine article is a heck of a lot better than just hearing about it. To that end, we’ve produced a case study...

Why Call Tracking is Essential to Agile Marketing

By Brian Handrigan on March 5, 2018 in call tracking

For the uninitiated, agile marketing is a strategy that revolves around flexibility. As the name suggests, agile marketing strategies aren’t tied down to long-term commitments or heavy up-front investment. Instead, agile marketers seek to find...

5 Signs you Need Call Tracking Software at your Company

By Brian Handrigan on March 2, 2018 in call tracking

There’s nothing more frustrating for a forward-thinking company than to get left behind on cutting-edge tech. Indeed, if your business doesn’t currently utilize call tracking software to optimize your marketing and sales efforts, chances are...

4 Ways You’re Missing Out on Leads & How Call Tracking Can Help

By Brian Handrigan on January 25, 2018 in call tracking

If you’ve been in business for any amount of time you’ll know how important leads are to the success of a company. There’s no need to overstate their value; plain and simple, generating leads means you’re well on your way to generating revenue....

From Call Metrics to ROI: 5 KPIs Every Marketer Should Track

By Brian Handrigan on January 11, 2018 in call tracking, kpi, marketing campaign

Sometimes it can be difficult to stay focused on the ultimate goal of a given project. You dig deep into the minutiae of a task and then lose sight of the bigger picture. It’s at moments like those when it’s important to take a step back and...