Industry Articles

Why Business Phone Tracking is Essential to Improving Sales

By Brian Handrigan on July 12, 2018 in call tracking tools, call tracking system, lead tracking, call metrics

The telephone was invented in 1876, and it has been an integral part of people’s lives ever since. Sure, plenty of phone-based innovation has occurred between then and now: pay-phones, answering machines, early cell phones, and the modern...

4 Insights Social Media Tracking Offers Progressive Businesses

By Brian Handrigan on July 10, 2018 in call tracking tools, social media metrics, multi-channel attribution, ROAS, call metrics

As a society, we love using social media. In fact, the average person will spend roughly five years of their life perusing various social media platforms. As such, it’s not surprising that many businesses have identified social media as an...

5 Marketing Call Tracking Tools to Build a Winning Campaign

By Brian Handrigan on July 3, 2018 in call tracking tools, lead tracking, call metrics, call analytics

Good marketing never stops. Instead, marketers develop new strategies all the time to cater to the ever-changing needs of their clients. In the same vein, marketers who are looking to build better campaigns, ads, and content in general need every...

Call Tracking Online: How to Find Missing Marketing and Sales Data

By Brian Handrigan on June 29, 2018 in call tracking system, ROAS, call metrics, tracking phone numbers

Consider a house of cards for a moment: it’s impressive to look at. And it can take quite a bit of time to assemble. But it’s also delicate. Remove just one part of the whole, and the entire structure falls apart. The truth is, running a business...

4 Overlooked Call Metrics that Can Make a Huge Difference

By Brian Handrigan on May 2, 2018 in call metrics

Simply deciding to use call tracking metrics and implementing strategies based on their results is a step that many businesses fail to take. Indeed, just using the barest of call tracking software to measure the effectiveness of your...

The 5 Most Important Call Metrics to Help Boost Sales Numbers

By Brian Handrigan on April 5, 2018 in call metrics

When it comes right down to it, there’s nothing more important to a business’s long-term viability than its ability to create leads and close on sales. After all, a company can’t grow without a steady flow of sales coming in, and if your sales...