Industry Articles

14 Highly Effective Methods For Turning Customers Into Brand Loyalists

By Expert Panel, Forbes Agency Council on May 8, 2019 in best practices, marketing strategy, Featured

(Article originally published on Forbes.com on May 2, 2019)

14 Ideas To Help Your Website Content Stand Out From The Competition

By Expert Panel, Forbes Agency Council on May 2, 2019 in best practices, marketing strategy

(Article originally published on Forbes.com on May 2, 2019)

14 Significant Experiences Agency Pros Have Learned From

By Expert Panel, Forbes Agency Council on April 8, 2019 in best practices, marketing strategy

(Article originally published on Forbes.com on April 4, 2019)

Call Tracking: Your Marketing & Sales Key to Success

By Brian Handrigan on December 6, 2017 in call tracking, best practices

Marketing and Sales Integration with Call Tracking

If you are a marketing manager, it’s essential to work with your sales teams to make the sales process as streamlined and effective as possible. Marketing needs to drive home the fact that the...

How to Create a Common Lead Language with Your Client

By Brian Handrigan on October 27, 2017 in best practices, MQL, lead, SQL

Once you're prepared to effectively set a client's expectations for a campaign, the next challenge is making sure everyone is on the same page. For example, how do you meet a lead goal, when the definition of a lead can mean anything from a...

Managing Client Expectations: 5 Rules to Follow

By Brian Handrigan on October 23, 2017 in best practices, expectations

We've all been there, that dreaded client meeting where you have to share the results of a major campaign and you just hope what you're about to show the client achieves the lofty expectations the account rep promised. I feel your pain, with over...