Industry Articles

The secret to every successful marketing campaign is understanding your customer base. Before you can begin to sell someone your product or service, you first have to grasp their needs, wants, and concerns. Figuring out how your customers think...

As a marketer, you are most likely using Google Ads to generate targeted. Google Ads has several features that allow you to track the performance of your Google Ads campaigns, including the ability to track calls at a very basic level – you...

One Call Number is a Black Hole

Ring, ring ….. It’s a potential customer calling, ready to purchase from you. They got your number from ….. Wait, you realize that you have no idea where they found your number! If your marketing campaigns (or your...