26 Feb 2018
The secret to every successful marketing campaign is understanding your customer base. Before you can begin to sell someone your product or service, you first have to grasp their needs, wants, and concerns. Figuring out how your customers think is a basic tenant of good business. But it’s also...
by Brian Handrigan
Advocado has created a SaaS platform that optimizes in real-time across all media types to improve advertising performance by engaging audiences in the moment(s) after a offline signal (like a broadcast TV ad) interests them and they reflexively turn to a smart device to learn something, do something or discover something.