Industry Articles

3 Ways Call Tracking Attribution Will Improve Your Marketing Results

By Brian Handrigan on February 26, 2018 in attribution

The secret to every successful marketing campaign is understanding your customer base. Before you can begin to sell someone your product or service, you first have to grasp their needs, wants, and concerns. Figuring out how your customers think...

How to Use Google Ads Call Tracking to Get the Most Out of PPC

By Brian Handrigan on December 15, 2017 in attribution, call tracking

As a marketer, you are most likely using Google Ads to generate targeted. Google Ads has several features that allow you to track the performance of your Google Ads campaigns, including the ability to track calls at a very basic level – you...

Why You Should Care About Call Tracking & Attribution

By Brian Handrigan on December 4, 2017 in attribution, call tracking

One Call Number is a Black Hole

Ring, ring ….. It’s a potential customer calling, ready to purchase from you. They got your number from ….. Wait, you realize that you have no idea where they found your number! If your marketing campaigns (or your...