Industry Articles

Dynamic Call Tracking AdWords: How to Increase Revenue & Lower Costs

By Brian Handrigan on August 21, 2018 in AdWords, dynamic call tracking

Every ad within an overarching campaign has value and merit. Ideally, each ad a company creates should contain compelling phrasing and target a unique demographic. Indeed, the more precise your ads, the likelier you are to connect with a lead...

Click-to-Call Tracking: The Dos and Don’ts of Digital Advertising

By Brian Handrigan on July 9, 2018 in call tracking tools, call tracking metrics, AdWords, ROAS

Every business needs to prioritize their online advertising efforts. To start, digital ads can be expensive, and it doesn’t make any sense to pay for something that you don’t particularly value. Moreover, companies should understand their ads...

Google Call Tracking: The Pros and Cons of Free Analytics

By Brian Handrigan on July 5, 2018 in AdWords, ROI, call tracking software

Google is kind of a big deal these days; it doesn’t quite rule the world yet, but it’s getting there. Nevertheless, any business that wants to make a big impact online needs to understand how Google works, and how to get the most from Google’s...

How to Track Calls from Ads

By Brian Handrigan on July 2, 2018 in AdWords, call tracking numbers

If you spend a significant portion of your budget on digital advertising, but don’t currently use call tracking technology at your company, you’ve got a problem. You might not realize you have a problem yet, but trust us, you do. That’s because...

Google Ads Call Tracking: Understanding This Critical Conversion Cycle

By Brian Handrigan on January 9, 2018 in call tracking, AdWords

Depending on the size of your company, you may be spending thousands of dollars (if not more) on pay-per click advertising campaigns with Google Ads. So to put it bluntly, it’s a big deal that you get the most bang for your buck in this area of...