Every ad within an overarching campaign has value and merit. Ideally, each ad a company creates should contain compelling phrasing and target a unique demographic. Indeed, the more precise your ads, the likelier you are to connect with a lead...
Every business needs to prioritize their online advertising efforts. To start, digital ads can be expensive, and it doesn’t make any sense to pay for something that you don’t particularly value. Moreover, companies should understand their ads...
Google is kind of a big deal these days; it doesn’t quite rule the world yet, but it’s getting there. Nevertheless, any business that wants to make a big impact online needs to understand how Google works, and how to get the most from Google’s...
If you spend a significant portion of your budget on digital advertising, but don’t currently use call tracking technology at your company, you’ve got a problem. You might not realize you have a problem yet, but trust us, you do. That’s because...
Depending on the size of your company, you may be spending thousands of dollars (if not more) on pay-per click advertising campaigns with Google Ads. So to put it bluntly, it’s a big deal that you get the most bang for your buck in this area of...
