Industry Articles

Making a Dent in the Universe: An Intern's Story

By Mary Boser on March 8, 2021 in marketing, advocado, company culture

When I had my first meeting with my supervisor at Advocado, she shared Advocado’s company core mission - to empower companies to make a dent in the universe.

To empower companies to make a dent in the universe. This really resonated with me...

How to Leverage Micro-Moments in Your Advertising

By Brian Handrigan on September 12, 2018 in advocado, micro-moment, advertising

Every purchase is emotional. Even the most logical, sensible, business-to-business transaction carries a certain level of emotional attachment. As humans, we can’t help but react to products on an emotional level. Any time you’ve looked something...

Source Level Tracking vs Session Level Tracking

By Brian Handrigan on August 29, 2018 in offline conversions, call tracking numbers, advocado

Jargon is quickly becoming the enemy of marketers everywhere. It’s generally accepted that certain professionals like doctors or lawyers will use esoteric terms that are confusing to most people. But marketers can’t afford to hide behind...

How Does a Website Tracking Phone Number Work?

By Brian Handrigan on August 28, 2018 in offline conversions, call tracking numbers, advocado

Whether or not you’re able to connect with your leads online will often determine the viability of your business. It’s a harsh truth, but if you don’t have a sound understanding of what your leads want and expect from your company, you’ll always...

Advocado with Traaqr: The Ultimate Cross Channel Marketing Asset

By Brian Handrigan on August 7, 2018 in cross channel marketing, advocado, traaqr

Does your business advertise online? On television? Have you struggled to attribute or optimize your marketing spend in the past? Have you ever wondered if there’s a better way to track marketing performance?