When I had my first meeting with my supervisor at Advocado, she shared Advocado’s company core mission - to empower companies to make a dent in the universe.
To empower companies to make a dent in the universe. This really resonated with me...
Every purchase is emotional. Even the most logical, sensible, business-to-business transaction carries a certain level of emotional attachment. As humans, we can’t help but react to products on an emotional level. Any time you’ve looked something...
Jargon is quickly becoming the enemy of marketers everywhere. It’s generally accepted that certain professionals like doctors or lawyers will use esoteric terms that are confusing to most people. But marketers can’t afford to hide behind...
Whether or not you’re able to connect with your leads online will often determine the viability of your business. It’s a harsh truth, but if you don’t have a sound understanding of what your leads want and expect from your company, you’ll always...
Does your business advertise online? On television? Have you struggled to attribute or optimize your marketing spend in the past? Have you ever wondered if there’s a better way to track marketing performance?
