12 Sep 2018
Every purchase is emotional. Even the most logical, sensible, business-to-business transaction carries a certain level of emotional attachment. As humans, we can’t help but react to products on an emotional level. Any time you’ve looked something up online and thought, “that’s cool,” you’re...
by Brian Handrigan
Advocado has created a SaaS platform that optimizes in real-time across all media types to improve advertising performance by engaging audiences in the moment(s) after a offline signal (like a broadcast TV ad) interests them and they reflexively turn to a smart device to learn something, do something or discover something.