The first quarter of the year brings with it a certain changeable mindset. The new year seems so fresh and open with endless possibilities. As such, it represents a chance for entrepreneurs to seize hold of an opportunity to enact change.
(Article originally published on Forbes.com)
The first quarter of the year brings with it a certain changeable mindset. The new year seems so fresh and open with endless possibilities. As such, it represents a chance for entrepreneurs to seize hold of an opportunity to enact change.
So, what methods are the most effective for improving a company's marketing? To help you gain a better perspective, seven members of Forbes Agency Council share their best tips below.
Members share a few approaches you can use to build success in 2019.PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS.
1. Spend More Money On Marketing
Don't be afraid of spending money on marketing. Sure, sometimes you'll spend some cash on an effort that doesn't work. But if you're not willing to risk failing, you'll never discover profitable marketing channels that could change your business. Start small with each new marketing opportunity. Spend a few hundred bucks and keep increasing it. If it keeps delivering, you've got yourself a winner. - Joe Ardeeser, Jordan Crown, LLC
2. Examine The Right Metrics
Look at things holistically and in the correct context. There has been such a shift towards precise accountability of media — people are trying to assess TV advertising with the same metrics as their digital advertising. The two media do work together and can share some metrics, but to overemphasize metrics that work in digital in assessing TV could drive the wrong outcomes. - Brian Handrigan, Advocado
3. Find Influencers
Word-of-mouth is back. Yes! The old school word-of-mouth marketing strategy is back, but it’s tailored to online viewers. Build relationships with social media influencers who can promote or build up your brand on their social platforms. They can be YouTube stars, Instagrammers or bloggers with a significant number of followers. - Ally Spinu, USA Link System
4. Engage Consistently
Find an agency that understands your space and has a record of success, and then team with them to achieve your objectives. Don't stop and fully commit your staff and spokespersons. Engage consistently with your audiences across marketing channels — think omnichannel. - Jim Caruso, M1PR
5. Leverage Digital Disruption
People no longer go online — they live online. Having reached this tipping point, it means that understanding how digitalization continues to influence users’ decisions will be more critical than ever. In this radically new era marketers should expect their agencies to help lead the way in creating entirely different business models leveraging digital disruption. - Sebastian Jespersen, Vertic
6. Be Aware Of Limits
Stay true to your niche strengths. With so many avenues to access markets now, it can be tempting for businesses to reach beyond what they are best at to open more revenue streams. Though risk in business is a must for success, there is a fine line between a calculated risk and knowing when you are reaching beyond your core capability. - Jerry Booth, Fresh Traffic Group
7. Use Search Quality Guidelines
Focus on EAT-ing. It's not what you think. Google literally tells us in their Search Quality Guidelines to focus on Expertise, Authoritativeness and Trustworthiness in all that we do online in order to become an option when people are searching for your product or service. - Dustin DeTorres, DeTorres Group
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