Industry Articles

8 Ways Call Analytics Will Bolster Your Sales Numbers

By Brian Handrigan on April 30, 2018 in call analytics

In business, as in life, the devil is in the details. By that, we mean that the most successful entrepreneurs are the ones who sweat the small stuff; they're the people who are willing to get into the trenches and examine the little aspects of...

3 Lead Tracking Solutions for Every Business

By Brian Handrigan on April 27, 2018 in lead tracking

It’s difficult for businesses to bank on long-term sustainability. After all, the world we live in evolves faster than ever before –– and changes in technology and society as a whole have a big impact on the way we conduct business. However, one...

Improve ROAS Using These 4 Tricks

By Brian Handrigan on April 26, 2018 in ROAS

Businesses utilize advertisements online because they’re effective. They work. They bring in new customers, and they increase your company’s standing. As such, it’s no surprise that lots of businesses spend hefty sums of money building new ads...

How Successful Companies Use Call Analytics to their Advantage

By Brian Handrigan on April 10, 2018 in call analytics

Every small business owner is looking for the secret to success. So tight and competitive are modern markets that any slight edge can prove massively influential to a company’s long-term stability. The unfortunate truth about many so-called...

ROAS vs ROI: Which Metric Should You Track?

By Brian Handrigan on April 6, 2018 in ROI, ROAS

Far too many companies don’t concern themselves with tracking important metrics or data based on their sales and marketing results. Indeed, though it defies sound business logic, many small businesses simply ignore vital metrics and continue on...

The 5 Most Important Call Metrics to Help Boost Sales Numbers

By Brian Handrigan on April 5, 2018 in call metrics

When it comes right down to it, there’s nothing more important to a business’s long-term viability than its ability to create leads and close on sales. After all, a company can’t grow without a steady flow of sales coming in, and if your sales...

How Lead Tracking Will Improve Your Conversion Rates

By Brian Handrigan on April 4, 2018 in lead tracking

While it’s undeniable that leads and lead tracking are vital to a business’s marketing success, sometimes it’s possible for companies to go a bit “lead crazy.” That is, they become so enthralled with increasing their leads and their web traffic,...

The Secret to Getting the Most out of Your Call Analytics

By Brian Handrigan on April 3, 2018 in call analytics

If you’ve taken the first big step to improving your marketing efforts and installed call tracking software –– then know that you already hold a big advantage over your competitors who haven’t. However, call tracking provides a myriad of...

What is ROAS?

By Brian Handrigan on April 2, 2018 in ROAS

For business professionals and marketers alike it can be difficult to keep track of all the different acronyms and abbreviations floating around in the ether. To help clear up some confusion, today we’re going to be focusing on ROAS. We’ll define...