Industry Articles

5 Reasons You Need to Upgrade Your Call Tracking System

By Brian Handrigan on June 1, 2018 in call tracking system

Every business owner should constantly be on the lookout for an edge –– that little, seemingly insignificant  improvement that makes all the difference. No matter what your business does, savvy entrepreneurs know that they need to look for ways...

4 Call Tracking Tools For Beginners to Explore

By Brian Handrigan on May 30, 2018 in call tracking tools

Resistance to change is one of the biggest obstacles businesses across industries face. Indeed, even the most adventurous entrepreneurs occasionally find themselves reticent to embrace new technologies and procedures. The good news is, when it...

What is Dynamic Call Tracking?

By Brian Handrigan on May 29, 2018 in call tracking

In business, especially in tech-based industries, it can be difficult to stay abreast of all the latest lingo and vernacular. Given the rapidly evolving pace of technology and software implementation, it’s understandable that even tech-savvy...

4 Social Media Metrics that Can Make a Difference for Your Business

By Brian Handrigan on May 24, 2018 in social media metrics

Any company that’s serious about maintaining a strong online presence has to have active social media pages. Indeed, given the current business landscape, it’s practically irresponsible to ignore the opportunities social media presents to both...

What is Multi-Channel Attribution?

By Brian Handrigan on May 9, 2018 in multi-channel attribution

One big reason why some businesses don’t bother with call tracking or marketing analysis of any kind is because they find it too difficult to grasp. Given the amount of industry-specific lingo that marketers use, it’s understandably tough for an...

How Can Call Tracking Analytics Help Your Quality Score?

By Brian Handrigan on May 7, 2018 in call tracking

For many companies, having a high quality score on Google Ads is fundamental not only to their success in advertising –– but also to the viability of their business. Indeed, any company that utilizes Google Ads within their marketing strategy...

The 5 Best Tools to Track ROI

By Brian Handrigan on May 3, 2018 in ROI

Tracking ROI is a problem many businesses encounter, but one they really shouldn’t have to worry about. In truth, it shouldn’t be a hassle to accurately calculate your marketing ROI; rather, it should be something you’re able to accomplish with...

4 Overlooked Call Metrics that Can Make a Huge Difference

By Brian Handrigan on May 2, 2018 in call metrics

Simply deciding to use call tracking metrics and implementing strategies based on their results is a step that many businesses fail to take. Indeed, just using the barest of call tracking software to measure the effectiveness of your...

Tracking Phone Numbers Made Easy: A Beginner’s Guide

By Brian Handrigan on May 1, 2018 in tracking phone numbers

Whether you realize it or not, your phone is the greatest weapon in your marketing/sales arsenal. That’s because despite all of the technological and digital advancements of the last twenty years, the phone remains the fundamental medium for...