Industry Articles

5 Marketing Call Tracking Tools to Build a Winning Campaign

By Brian Handrigan on July 3, 2018 in call tracking tools, lead tracking, call metrics, call analytics

Good marketing never stops. Instead, marketers develop new strategies all the time to cater to the ever-changing needs of their clients. In the same vein, marketers who are looking to build better campaigns, ads, and content in general need every...

How to Track Calls from Ads

By Brian Handrigan on July 2, 2018 in AdWords, call tracking numbers

If you spend a significant portion of your budget on digital advertising, but don’t currently use call tracking technology at your company, you’ve got a problem. You might not realize you have a problem yet, but trust us, you do. That’s because...

Call Tracking Online: How to Find Missing Marketing and Sales Data

By Brian Handrigan on June 29, 2018 in call tracking system, ROAS, call metrics, tracking phone numbers

Consider a house of cards for a moment: it’s impressive to look at. And it can take quite a bit of time to assemble. But it’s also delicate. Remove just one part of the whole, and the entire structure falls apart. The truth is, running a business...

How Analyzing Phone Call Conversion Metrics Will Boost Your Marketing and Sales Performance

By Brian Handrigan on June 28, 2018 in call conversion tracking

Transitions are often difficult in business. Moving from one phase to the next can present unforeseen logistical difficulties, and even the most synchronized organizations can experience trouble when transitioning from one project to another. To...

6 Advantages to Inbound Call Tracking

By Brian Handrigan on June 11, 2018 in inbound call tracking

Chances are, you’ve heard of inbound marketing before. Even if you don’t know the dictionary definition of the term, most business owners will be familiar with inbound marketing in practice. For instance: if you write professional blogs, promote...

What is Click-to-Call Advertising?

By Brian Handrigan on June 6, 2018 in call tracking

The rise of the smartphone has changed the way we live more than just about any other technological development over the past twenty years. And considering the sheer number of tech-based breakthroughs of the past two decades, that’s saying quite...

5 Essential Website Call Tracking Innovations

By Brian Handrigan on June 5, 2018 in website call tracking

Every business needs to adapt and innovate to survive –– let alone thrive –– in their industry. And the rate at which entrepreneurs need to reconsider their thinking on accepted business precepts is faster than it’s ever been before. Once upon a...

Call Conversion Tracking: How to Go Beyond the Call

By Brian Handrigan on June 4, 2018 in call conversion tracking

In the business world, knowledge is power. Understanding how your company operates, how your customers behave, and, most importantly, how to generate sales often separates the most advanced companies from their competitors. As such, it’s not...

5 Reasons You Need to Upgrade Your Call Tracking System

By Brian Handrigan on June 1, 2018 in call tracking system

Every business owner should constantly be on the lookout for an edge –– that little, seemingly insignificant  improvement that makes all the difference. No matter what your business does, savvy entrepreneurs know that they need to look for ways...