Industry Articles

Dynamic Call Tracking AdWords: How to Increase Revenue & Lower Costs

By Brian Handrigan on August 21, 2018 in AdWords, dynamic call tracking

Every ad within an overarching campaign has value and merit. Ideally, each ad a company creates should contain compelling phrasing and target a unique demographic. Indeed, the more precise your ads, the likelier you are to connect with a lead...

What is Cross Channel Marketing?

By Brian Handrigan on August 20, 2018

We love marketing. At Advocado, we’ve been involved in the business of marketing and advertising for years, and we’re excited to live on the forefront of this industry. And currently, that means providing attribution for cross channel marketing....

How to Implement an Omni Channel Marketing Strategy

By Brian Handrigan on August 16, 2018 in omni channel marketing, marketing strategy

Talking a good game is one thing; backing it up is quite another. So, while saying you want your business to expand into omni channel marketing is a solid first step, that’s all it is –– a starting point. To actually form a cohesive omni channel...

Advocado with Traaqr: The Ultimate Cross Channel Marketing Asset

By Brian Handrigan on August 7, 2018 in cross channel marketing, advocado, traaqr

Does your business advertise online? On television? Have you struggled to attribute or optimize your marketing spend in the past? Have you ever wondered if there’s a better way to track marketing performance?

Why Business Phone Tracking is Essential to Improving Sales

By Brian Handrigan on July 12, 2018 in call tracking tools, call tracking system, lead tracking, call metrics

The telephone was invented in 1876, and it has been an integral part of people’s lives ever since. Sure, plenty of phone-based innovation has occurred between then and now: pay-phones, answering machines, early cell phones, and the modern...

4 Insights Social Media Tracking Offers Progressive Businesses

By Brian Handrigan on July 10, 2018 in call tracking tools, social media metrics, multi-channel attribution, ROAS, call metrics

As a society, we love using social media. In fact, the average person will spend roughly five years of their life perusing various social media platforms. As such, it’s not surprising that many businesses have identified social media as an...

Click-to-Call Tracking: The Dos and Don’ts of Digital Advertising

By Brian Handrigan on July 9, 2018 in call tracking tools, call tracking metrics, AdWords, ROAS

Every business needs to prioritize their online advertising efforts. To start, digital ads can be expensive, and it doesn’t make any sense to pay for something that you don’t particularly value. Moreover, companies should understand their ads...

Google Call Tracking: The Pros and Cons of Free Analytics

By Brian Handrigan on July 5, 2018 in AdWords, ROI, call tracking software

Google is kind of a big deal these days; it doesn’t quite rule the world yet, but it’s getting there. Nevertheless, any business that wants to make a big impact online needs to understand how Google works, and how to get the most from Google’s...

5 Marketing Call Tracking Tools to Build a Winning Campaign

By Brian Handrigan on July 3, 2018 in call tracking tools, lead tracking, call metrics, call analytics

Good marketing never stops. Instead, marketers develop new strategies all the time to cater to the ever-changing needs of their clients. In the same vein, marketers who are looking to build better campaigns, ads, and content in general need every...