Industry Articles

How Micro-Moment Marketing Will Improve Ad Spend

By Brian Handrigan on November 8, 2018 in micro-moment

Good advertisements are concise. They’re short, eye-catching, and above all else, compelling. Yet, because ads are short, they can’t provide in-depth information to consumers. In truth, most effective advertising campaigns are usually a part of a...

What are the Different Types of Micro-moments?

By Brian Handrigan on October 11, 2018 in micro-moment

It’s rare to fall in love all at once. Typically, people develop an infatuation over a long period of time. The more they get to know someone (or something) the more they grow to appreciate them. Marketers need to understand this concept if...

Planning for Micro-Moments: The Ultimate Guide

By Brian Handrigan on October 10, 2018 in micro-moment

Ever since Google introduced the concept of micro-moments several years ago, they’ve consistently utilized a two-pronged answer to explain how marketers can leverage micro-moments in their current strategies: “be there” and “be useful.” In...

How to Measure Micro-Moments

By Brian Handrigan on September 13, 2018 in cross channel marketing, micro-moment

Better data collection leads to better results in business. This is a basic concept, but it’s a powerful one, and it applies to all industries. In simple terms, if you know more than your competitors know, you hold an advantage that money and...

How to Leverage Micro-Moments in Your Advertising

By Brian Handrigan on September 12, 2018 in advocado, micro-moment, advertising

Every purchase is emotional. Even the most logical, sensible, business-to-business transaction carries a certain level of emotional attachment. As humans, we can’t help but react to products on an emotional level. Any time you’ve looked something...

Micro-Moment Marketing: 4 Steps to Success

By Brian Handrigan on September 11, 2018 in cross channel marketing, marketing strategy, micro-moment

When a business decides to adopt a micro-moment marketing strategy, they’re essentially taking a step into the future. Cutting-edge marketing teams use micro-moments to anticipate consumer behavior and create more effective content. In fact, you...

What is a Micro-Moment?

By Brian Handrigan on September 10, 2018 in marketing, micro-moment

Big decisions have a backstory. Few people wake up one morning and decide to buy a new car for the heck of it, or to fly to Bermuda on a whim. Rather, actions that seem spontaneous usually aren’t. That’s because more and more consumers use their...

Source Level Tracking vs Session Level Tracking

By Brian Handrigan on August 29, 2018 in offline conversions, call tracking numbers, advocado

Jargon is quickly becoming the enemy of marketers everywhere. It’s generally accepted that certain professionals like doctors or lawyers will use esoteric terms that are confusing to most people. But marketers can’t afford to hide behind...

How Does a Website Tracking Phone Number Work?

By Brian Handrigan on August 28, 2018 in offline conversions, call tracking numbers, advocado

Whether or not you’re able to connect with your leads online will often determine the viability of your business. It’s a harsh truth, but if you don’t have a sound understanding of what your leads want and expect from your company, you’ll always...