06 Dec 2018
Marketing is evolving –– and fast. Indeed, marketing has to change to mirror the ever-shifting needs and preferences of consumers. Over the past few years, businesses have begun to implement marketing strategies that encompass multiple platforms and channels. Professionals refer to this...
by Brian Handrigan
Advocado has created a SaaS platform that optimizes in real-time across all media types to improve advertising performance by engaging audiences in the moment(s) after a offline signal (like a broadcast TV ad) interests them and they reflexively turn to a smart device to learn something, do something or discover something.