Industry Articles

How Does Omni Channel Marketing Automation Work?

By Brian Handrigan on December 10, 2018 in omni channel marketing

Automation in marketing is nothing new. For years professionals have utilized automated technology to engage with leads and improve customer experience. However, omni channel marketing automation functions a little differently than your average...

Omni Channel Marketing vs Multi Channel Marketing

By Brian Handrigan on December 6, 2018 in omni channel marketing

Marketing is evolving –– and fast. Indeed, marketing has to change to mirror the ever-shifting needs and preferences of consumers. Over the past few years, businesses have begun to implement marketing strategies that encompass multiple...

What is Omni Channel Marketing?

By Brian Handrigan on December 5, 2018 in omni channel marketing

Just because a business markets itself across various platforms –– social media, online advertising, TV commercials (etc.) –– it doesn’t mean that business is successfully implementing an omni channel marketing strategy. Indeed, many...

The Way of the Future: Micro-Moments and OTT Advertising

By Brian Handrigan on November 14, 2018 in micro-moment

Since Netflix arrived on the scene roughly a decade ago, the traditional partnership between television and advertising has come under scrutiny. Indeed, there’s a strong argument to make that over-the-top (OTT) media outlets like Netflix will...

The Key Reason to Explore Micro-Moments and Programmatic Advertising

By Brian Handrigan on November 13, 2018

There are few concepts quite as divisive among modern professionals as automation. Indeed, some see business automation as the way of the future –– and a way to eliminate the pitfalls of the current sales cycle. Conversely, other pros think that...

How Micro-Moments and Understanding User Intent Will Enhance Marketing Efforts

By Brian Handrigan on November 12, 2018 in micro-moment

As search engines like Google have become more sophisticated over time, user intent has taken on a greater significance for digital marketers. Fifteen to twenty years ago (practically ages in business terms) search-engine algorithms had more...

Micro-Moments and Social Media: The Key to Conversion

By Brian Handrigan on November 9, 2018 in micro-moment

Most marketers already realize that consumers check their phones constantly. Indeed, one eye-catching report from Time Magazine states that Americans look at their phones a combined eight billion times a day. However, fewer professionals focus on...

How Micro-Moment Marketing Will Improve Ad Spend

By Brian Handrigan on November 8, 2018 in micro-moment

Good advertisements are concise. They’re short, eye-catching, and above all else, compelling. Yet, because ads are short, they can’t provide in-depth information to consumers. In truth, most effective advertising campaigns are usually a part of a...

What are the Different Types of Micro-moments?

By Brian Handrigan on October 11, 2018 in micro-moment

It’s rare to fall in love all at once. Typically, people develop an infatuation over a long period of time. The more they get to know someone (or something) the more they grow to appreciate them. Marketers need to understand this concept if...