Successful businesses tend to have a lot in common. Whether a company sells plush dolls or heavy machinery, effective marketing, sales, and customer-service tactics transcend industry. Similarly, the best omni channel marketing campaigns also...
Automation in marketing is nothing new. For years professionals have utilized automated technology to engage with leads and improve customer experience. However, omni channel marketing automation functions a little differently than your average...
Marketing is evolving –– and fast. Indeed, marketing has to change to mirror the ever-shifting needs and preferences of consumers. Over the past few years, businesses have begun to implement marketing strategies that encompass multiple...
Just because a business markets itself across various platforms –– social media, online advertising, TV commercials (etc.) –– it doesn’t mean that business is successfully implementing an omni channel marketing strategy. Indeed, many...
Since Netflix arrived on the scene roughly a decade ago, the traditional partnership between television and advertising has come under scrutiny. Indeed, there’s a strong argument to make that over-the-top (OTT) media outlets like Netflix will...
There are few concepts quite as divisive among modern professionals as automation. Indeed, some see business automation as the way of the future –– and a way to eliminate the pitfalls of the current sales cycle. Conversely, other pros think that...
As search engines like Google have become more sophisticated over time, user intent has taken on a greater significance for digital marketers. Fifteen to twenty years ago (practically ages in business terms) search-engine algorithms had more...
Most marketers already realize that consumers check their phones constantly. Indeed, one eye-catching report from Time Magazine states that Americans look at their phones a combined eight billion times a day. However, fewer professionals focus on...
Good advertisements are concise. They’re short, eye-catching, and above all else, compelling. Yet, because ads are short, they can’t provide in-depth information to consumers. In truth, most effective advertising campaigns are usually a part of a...
