Industry Articles

14 Significant Experiences Agency Pros Have Learned From

By Expert Panel, Forbes Agency Council on April 8, 2019 in best practices, marketing strategy

(Article originally published on Forbes.com on April 4, 2019)

Avocados From Mexico Links Search To TV, Site Traffic Soars

By Laurie Sullivan, MediaPost on February 26, 2019 in micro-moment, digital, TV, cross-channel, measure advertising effectiveness

(Article originally published on MediaPost.com)

Hiring Talented Team Members: Five Things To Consider When Preparing Your Search

By Expert Panel, Forbes Agency Council on February 19, 2019 in digital, TV, cross-channel

(Article originally published on Forbes.com)

Seven Ways Companies Can Improve Their Outreach In 2019

By Expert Panel, Forbes Agency Council on February 13, 2019 in digital, TV, cross-channel

(Article originally published on Forbes.com)

TV And Digital Advertising Need To Stop Fighting And Admit They Need Each Other

By Brian Handrigan on January 31, 2019 in digital, TV, cross-channel, Featured

(Article originally published on Forbes.com)

Like two siblings vying for a parent’s attention, digital and traditional advertising have been fighting for advertisers' attention since digital came of age in the post-dot-com bubble era. Many have...

Omni Channel Marketing Solutions to 4 Common Problems

By Brian Handrigan on January 14, 2019

As with any new strategy, omni channel marketing exists to address problems that businesses encountered in the past. After all, if omni channel marketing didn’t offer tangible solutions to common issues, it wouldn’t have much value. Rest...

What is an Omni Channel Customer Journey?

By Brian Handrigan on January 9, 2019 in omni channel marketing

Marketers use terms like “customer journey,” to illustrate a point. Of course, few people actually get in the car to go make a purchase now –– let alone undertake anything that resembles a “journey.” However, consumers can and do interact with...

Omni Channel Marketing Analytics Made Easy

By Brian Handrigan on January 8, 2019 in omni channel marketing

For marketers –– as for all professionals –– time is a premium resource. After all, marketers are constantly working to alter and adjust their current strategies to better engage their customer base. As such, it’s often difficult for pros to...

4 Benefits of Omni Channel Marketing

By Brian Handrigan on January 3, 2019 in omni channel marketing

In some of our previous blogs, we’ve outlined how omni channel marketing works, how it differs from traditional marketing methods, and how businesses can begin to implement omni channel marketing practices within their current campaigns....