Industry Articles

The HubSpot Integration: 3 Reasons You Need TraaqrSMB from Advocado For Call Tracking

By Brian Handrigan on January 2, 2018 |


Some things just go better together: peanut butter and jelly, peanut butter and chocolate, peanut butter and basically anything. And the same can be said for HubSpot and TraaqrSMB from Advocado. If you’re interested in getting the most out of your advertising efforts, both are essential to your success. And fortunately, since TraaqrSMB is an integration on HubSpot you can access it for free with your HubSpot subscription. But don’t just take our word for it, try it out yourself. Here are 3 awesome things the TraaqrSMB integration can do for you:

Real-Time Optimization

Data any time is great, right? But what about getting the intel you need as soon as it becomes available, rather than having to wait for it? With TraaqrSMB on HubSpot, as soon as you mark a deal as “closed/won,” TraaqrSMB automatically downloads the sales details, and then uploads them to make your advertising campaigns run more efficiently –– thus improving your ROI. You read that right –– TraaqrSMB uses data to “train” Facebook and Google Ads to more effectively find new leads. And the best part is, you don’t have to do anything extra. The TraaqrSMB integration will take care of it for you, as well as track calls from “click-to-call” ads.

Call Tracking Software

Not Your Father’s Call Tracking Integration

You might already have a system for call tracking at your office. Heck, you might even use a call tracking integration on HubSpot. And you might be asking what’s different with TraaqrSMB from Advocado? Well, wonder no more: TraaqrSMB is different from other call tracking integrations on HubSpot, because TraaqrSMB will connect the calls you receive offline to the web activity that generated it automatically. With TraaqrSMB you can see prior web visits, Google Ads clicks, and previous web page visits your caller made as soon as the phone rings - right inside of the HubSpot contact record. No other call tracking integration gives you this much detailed information about your callers –– and none will equip you better to transform leads into clients.

HubSpot Call Tracking Integration

See Everything You Need

With the TraaqrSMB integration for HubSpot, you’ll have access to not only the minutiae of individual caller’s history and path to your company –– you’ll be able to see the metrics on how your company is performing in the long run. And best of all, you’ll be able to see it through an easy-to-use interface in association with HubSpot. At Advocado, we take the extra time to make sure our integration runs how a CRM like HubSpot would design it; so that means you get access to inbound call activity, tracking details to enhance the HubSpot lead, unique call IDs to protect data quality, and lead-related web history.

Call Tracking Software

Learn More

Intrigued by what TraaqrSMB can do for your company? Contact the Advocado team today. If you’re looking for call tracking software that provides you with comprehensive caller information, is designed to work flawlessly with your CRM, and will even enhance the ads that are already working for you, then TraaqrSMB can help your business today. Check out our free 30 minute demo to get started:

call tracking CRM integration HubSpot

Brian Handrigan

Written by Brian Handrigan

Co-founder and CEO of Advocado, Brian is a proven entrepreneur with a passion for expanding the intersection of technology and communication. He is a true innovator and has been a founder or co-founder of multiple startups. His talent to see “beyond the known” and identify the real opportunity has resulted in some of the most creative omni-channel solutions to date and was instrumental in inspiring the vision of Advocado. Brian has over twenty years of experience working leading companies such as TD Ameritrade, ADP, Walmart, WPP and major health insurance companies.