15 December 2017
As a marketer, you are most likely using Google Ads to generate targeted. Google Ads has several features that allow you to track the performance of your Google Ads campaigns, including the ability to track calls at a very basic level – you receive data on the caller’s location and how long the call lasted.
Google only provides a limited call tracking capability. A call tracking service is essential to gain access to other critical metrics that are necessary to optimize your marketing strategies. Integration of call tracking software with Google Ads will provide you with a full range of call tracking metrics that are inaccessible via Google’s forwarding numbers. The following is a list of call tracking service features that will enable you to improve your Google Ads campaigns and your other marketing strategies.
If your Google Ads campaigns are already generating a lot of leads, use TraaqrSMB’s call tracking integration to Google Ads to build on your success and gain deeper insights into your callers. If you understand what your callers are looking for, you then have the ability to bid on the right keywords. If your Google Ads campaigns are not doing as well as you like, integrating with TraaqrSMB will enable you to improve your performance by training Google Ads which clicks generate the most profitable calls. Call us for more information.