Industry Articles

How Successful Companies Use Call Analytics to their Advantage

By Brian Handrigan on April 10, 2018 |


Every small business owner is looking for the secret to success. So tight and competitive are modern markets that any slight edge can prove massively influential to a company’s long-term stability. The unfortunate truth about many so-called “secrets to success” though, is that they’re either not all that secret, and/or they won’t actually lead to eventual success. However, call analytics is a tool that not enough businesses utilize when forming a marketing and sales strategy.

Why Bother With Call Analytics?

Lots of companies forgo truly analyzing their call tracking data because they incorrectly view it as a reactive metric. In reality, that couldn’t be further from the truth. Call analytics won’t just help you gauge the effectiveness of your marketing content –– it can also actively help you optimize that content in the future. Determining which ads, blogs, and social media posts are generating leads can help you strategize for future campaigns and save money in the process.

Call Analytics and Sales

The sales call is one of the most important elements to lead conversion. Why wouldn’t a small business owner use every resource available to maximize their chances of success in this regard? Call analytics provide a number of benefits to companies that utilize it to improve sales. Successful companies follow leads all the way through the sales process –– and differentiate calls that ended in sales from those that didn’t. Furthermore, call tracking data enables managers a greater level of control than ever before. Whether you want to go back and listen to an individual call, plot the average length of a sales conversation, or entirely reimagine the way you conduct sales calls, call analytics can help you achieve your goals.

Bringing Sales and Marketing Together

In an ideal world, your marketing and sales teams would work in perfect harmony with each other. Unfortunately, that often isn’t the case. Progressive businesses can utilize call tracking analytics to help unite marketing and sales like never before. Call analytics will allow you to pinpoint trouble spots. Plus, call analytics can help you actively improve lead generation, conversion rates, marketing ROI, and ROAS. What company couldn’t benefit from improvement in one –– let alone all –– of those categories?

Get the Most from Your Call Analytics

Though call tracking isn’t a new type of software, there are new innovations in the field occurring every day. So for businesses to stay on the cutting edge, they need to make a commitment to finding the best call tracking company for their needs. If you’ve had trouble finding a call tracking company that can deliver the metrics you need –– or if you’re dissatisfied with how your current call tracking system operates –– contact the Advocado team today! We’re dedicated to helping businesses across industries improve their sales numbers and reach new heights. Still not convinced? See the story behind TraaqrSMB from Advocado, and discover everything we have to offer in our free case study:

call analytics

Brian Handrigan

Written by Brian Handrigan

Co-founder and CEO of Advocado, Brian is a proven entrepreneur with a passion for expanding the intersection of technology and communication. He is a true innovator and has been a founder or co-founder of multiple startups. His talent to see “beyond the known” and identify the real opportunity has resulted in some of the most creative omni-channel solutions to date and was instrumental in inspiring the vision of Advocado. Brian has over twenty years of experience working leading companies such as TD Ameritrade, ADP, Walmart, WPP and major health insurance companies.